Resume

MSc in Strategic Marketing with Digital Media Management, completed with Distinction. The course combined marketing strategy, consumer behaviour, and digital media, with a strong focus on turning research and data into decisions brands can act on. It sharpened how I think about audiences, positioning, and measuring what actually works, and it is the backbone of how I approach marketing today.

BSS in Media Studies and Journalism, with a major in Public Relations and a minor in Business Administration. This gave me the foundation I still build on: how messages are made, how audiences receive them, and how communication and business fit together. It shaped the way I write, think about brands, and approach marketing as a discipline grounded in people, not just tactics.

• Deliver interactive online lessons using digital platforms to engage remote learners. • Adapt teaching strategies in real-time based on student responses and understanding. • Use online tools (quizzes, visuals, screen sharing) to simplify complex topics.

• Engaged with diverse audiences, understanding customer behaviour and communication styles. • Supported smooth visitor experiences, ensuring positive first impressions. • Communicated clearly with customers, resolving issues quickly and professionally.

• Researched, wrote, and published feature articles, consistently meeting deadlines. • Contributed to enhancing digital presence by crafting SEO-optimised content and improving reader engagement. • Assisted Editorial staff by verifying facts and conducting interviews to ensure content accuracy.

• Taught English, Math, and Science to junior students, fostering an engaging and supportive learning environment. • Acted as a supporting teacher for high school students, providing guidance and academic assistance. • Built strong trust and rapport with students, enhancing their learning experience and personal development.

• Led and managed a team of 30+ volunteers, increasing output efficiency through structured workflows. • Developed and executed content strategies, resulting in increased engagement across social media platforms. • Trained and onboarded new team members, boosting content production capacity.